When it comes to business growth, those with the best technology won’t win. Those with the largest budget won’t win either. Neither will the ones who have a strong marketing strategy. Well, who then? It will be those who can differentiate themselves in this crowd.

A key reason why you as a practice owner should focus on client retention: According to a research by Bain & Company, increasing customer retention by 5% can lead to an increase in profits from 25% to 95%.

Tracking metrics by its nature is complex. Many reasons why it is complex… ...the primary being that data is spread across multiple sources, and even if we are able to gather data from all these sources, we need to clean this data for analysis.

Having KPIs for your practice is easy. Having the right KPIs for your practice is not. Most of the practice managers copy the key performance indicators (KPIs) from a source.

Each and every entity in an organization is crucial for its overall growth. The employers, employees and customers play an equally important role in shaping the organization. It is imperative for an organization to treat their customers as the king - to keep their wish at priority and do as they say.

“I do have a presence on social media. Then why do I need a website?'' We’ve heard this several times from many practice owners. Additionally, those who already have a website said: “We invested $2500 for the website and we don’t see any significant difference.”

Marketing your practice is tough. There is a ton of competition. And it is expensive. The current channels for marketing are becoming less effective, and the returns on investment are diminishing. What if we tell you there are easy and more effective ways to market your clinic without making any significant investment.

Mobile veterinary units are very different from the typical clinics. Typically a mobile clinic has 3 staff members moving across the city inside a big van. They get calls from pet owners who do not want to take their pets to a physical veterinary clinic. The mobile vet team usually consists of a doctor, a nurse, and a technician cum practice manager.

Follow up visits after a medical procedure or surgery are usually recommended to the pet owners. However, many a time the owners ignore these rechecks because they think it is not necessary and they might save some money. This can have a detrimental impact on the patient’s health. We as the animal care providers should not let that happen.

If you are reading this then I am sure you are a practice manager who is on the lookout for ways by which your veterinary clinic can grow and improve. Practice managers(PM) have become the key to the success of any veterinary practice. A practice manager needs business expertise and people management skills. Sometimes the practice manager has to get into shoes of other personnel to get the task done.